About the Bridal Planner

Looking for the best way to reach newly engaged couples before they make their buying decisions? Then you'll want to showcase your products and/or services in the 2007/08 Michigan Bridal Planner, the beautiful, complete resource targeted to newly engaged couples actively planning their weddings in the metro Detroit area.

Qualified, current leads
The Planner connects you with newly engaged couples in southeast Michigan as they begin choosing goods and services for their big day, through promotions every week in The Detroit News and the Detroit Free Press, and 365 days a year on our Web site, www.mibridalplanner.com. To have their free Planner direct mailed to their door, couples will fill out a simple card noting which services they still need for their wedding. All advertisers who purchase a quarter-page or larger ad in the Planner will receive regular updates from this database with lead data consisting of the bride's name, address and phone numbers, in addition to the wedding date, budget and groom's name.

The ultimate resource for engaged couples
The glossy spiral-bound book is a convenient size that couples can take along as they visit wedding vendors. A complete guide to planning a wedding, the guide includes tips from buying a ring to selecting a honeymoon site, and everything in between. Content and advertising are organized in tabbed categorical sections, putting your company's information at couples' fingertips. In addition, each section will provide space for couples to record their notes as they choose their goods and services.

Our readers, your market

• 80 percent of brides plan a formal wedding, and four out of five brides are employed.
• The average household income of a newly married couple is $60,000 per year.
• The cost of a traditional wedding is between $20,000 and $25,000.
• When all segments of the marriage process are combined, the wedding business is estimated to generate as much as $70 billion annually.
• 90 percent of couples go on a honeymoon.
• According to a survey by Modern Bride magazine, the top honeymoon destinations are: Hawaii, Jamaica, Mexico, Tahiti, Florida, England, Italy, Bermuda, France, St. Lucia.